Are you iReady for the AT&T iPhone?

AT&T (T) on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.

Just imagine the new uses for “iReady”.

• “Let’s get iReady.”
• “iReady, set, iPhone.”
• “Are you iReady?”

Ok, I’m getting distracted here. AT&T isn’t exactly on par with Microsoft’s (MSFT) “Wow” marketing thing with Vista, but it is damn close.  The bottom line: It’s safe to say that AT&T will make up its iPhone subsidy. You could get iSoaked.

Onto the details (statement):

• The iPhone 3G will go on sale at 8 a.m. local time July 11.
• The 3G iPhone will run you $199 for the 8 GB model and $299 for the 16GB model, which isn’t new.
• Those prices require two-year contracts and are available to new customers, iPhone users before July 11 and other AT&T customers eligible for an upgrade.
• Anyone not eligible for a 3G iPhone can fork over $399 for the 8GB model and $499 for the 16GB model (with a two year contract).
• If you want no contract in the future, you can buy an iPhone for $599 for the 8GB version or $699 for the 16GB version.
• Current AT&T customers will also fork over an $18 upgrade fee and new customers will pay a fee of $36.
• iPhone calling plans range from $129.99 a month to $69.99 a month.

Separately, AT&T said it will spend $250 million in network investments in 2008 in Connecticut for 3G upgrades. AT&T has spent about $20 billion in wireless network upgrades over the last five years.

Comments

[chocha]

iEat, iShit and iSleep. i is iReady, is iYou

[dieuwer]

iScam

[gofer]

iYawn

[dv8derek]

iGreed, iDesire, iConsumerism

[attsuks]

att is ripping everyone off. this will surely be the beginning of theior complete demise and implosion

[dieuwer]

I bought a nice, thin, unlocked Motorola V3 RAZR for $100 and got a T-Mobile ToGo sim for another $100. Very happy with the combination.
When I travel to Europe, I plop a euro sim in the phone. Simple as that.

If iPhone price comes down to $100 for unlocked version, I might buy one.

[Essence]

You're comparing a RAZR to an iPhone??? I gather you just are using your phone to talk, which is fine, I suppose. But you really shouldn't be comparing the two - a Ford Focus can drive to the store just like a BMW, but no one makes that argument.

[iJah420]

OMG!

do not no were to Bgin

AAPL & ATT have a PLAN and it is based on consumer satisfaction UNLIKE the the soon 2 B Extinct. UUUUUUUUUUUUUUUGGG. NAY SAY NAYSAY. next 5 years is iPod 2001 repeat x 100000..... = iPhone 2.0 SDK = HAPPY END USERS......OH #%$^%&$& IT IM DONE HERE!!

[wallawallabingbang]

I see the sad, defensive bashers are out in full force today. Hilarious. Must mean Apple is really onto something big...

[mollytjm]

you can tell grade school is no longer in session. the first few commenters should go back to watching saturday morning cartoons.
the iphone will be wonderful...even better than the last one, and cheaper too. APPL is a good stock in the long run, (since this is a FINANCIAL FORUM) with great innovative products, the best in customer service, no debt and a mountain of cash.

[dieuwer]

iPhone, iBubble