these approaches is even more powerful. After all, stock price movements aren’t just driven by investors of the value or growth variety, but by all market participants. Therefore, we look at stocks from a variety of investment perspectives in order to better understand and capitalize on opportunities. We want to arm our clients and subscribers with relevant, actionable information. Although the breadth of our analysis will be unmatched in the industry, the core of our process is grounded in rigorous discounted cash flow analysis and incorporates the concept of a margin of safety. We will offer a fair value estimate for each company and opine on the valuation of a company based on this DCF process, but we will also provide a relative valuation assessment in the context of the firm’s industry and peers. A cross section of our ValueCreation and ValueRisk ratings provides a financial assessment of a company’s business quality, while our ValueTrend rating offers insight into the trajectory of a firm’s economic profit creation. Our analysis doesn’t stop there. We offer a technical evaluation of the firm as well as other momentum indicators. We not only want to reveal to investors which firms are undervalued, but we also want to arm investors with the information to anticipate entry and exit points. Most research firms focus on arriving at a target price or fair value estimate, but fall short of providing a technical assessment to bolster buy and sell disciplines. We go the distance and provide investors with answers--not half the story. An explanation of our approach would not be complete if we didn’t describe our ideal stock investment. We’re looking for companies that are undervalued--both on a DCF basis and versus peers--have strong growth potential, have a solid track record of creating economic profits for shareholders with reasonable risk, are strong cash flow generators, have manageable financial leverage, and are currently showing bullish technical and momentum indicators. Can such stock investments exist? Subscribe to Valuentum to receive our best ideas list by email every month. Sign up for your 14-day FREE trial.

CFA, who has developed the valuation models and has trained hundreds of financial analysts for such large organizations as Morningstar, offers individual investors the opportunity to truly peer into the analytics of this process and learn the in's and out's of valuation. What's more, we've made it easy for you. In just 30 minutes of your time, you can build a full income statement, balance sheet, and cash flow statement, including both historical data and your very own forecasts. Plus, you can see how we derive return on invested capital and enterprise free cash flow to the firm and follow along to see how all three key financial statements fit together. Our model is academically sound and professionally-tested and includes a three stage process, with fading returns on new invested capital to a company's cost of capital over time (competition eats into excess returns over time causing economic profits to cease). Don't spend hundreds of dollars for instruction from Morningstar, Wall Street Training, or Training the Street, Valuentum is here for you, and you'll have access to the Valuentum Team if you need further clarification of any of the steps. Individual investors won't find another model like this out there--even Morningstar doesn't offer a model to the individual investor. So, if you have a passion for learning how to value a company via a discounted cash-flow process, this model is for you. And once you buy, set up a free consultation with Valuentum at info@valuentum.com for a walk-through. We want to make sure that you get the best value for your purchase.